Lucy Johnston is an independent consultant, working worldwide. She operates under the trading name of The Neon Birdcage, her curation studio in the heart of the countryside in the county of Kent, UK.

With two decades of experience in cultural and commercial innovation research, trend analysis and brand strategy, Lucy studies the impact of new technologies on industry, society and the world around us. 

She develops content programmes for international exhibitions, workshops, seminars and retail/cultural pop-ups, that engage industry and public audiences in exploring cultural shifts and our future world. And in her role as a scout and strategic consultant for international clients, she seeks out cutting-edge tech companies for collaborations, R&D and investment opportunities.

She travels extensively for research and commissioned projects – from the US to Japan, Brazil to China, and Iceland to India and Israel – studying developments across the global creative and technology sectors. 

Her clients (some past, some retained) include WIRED magazine, Warner Music Group, JP Morgan, Goodwood Festival of Speed, TATA, JaguarLandRover, Audi, Apple, Sony, Nike, Virgin Atlantic, Battersea Power Station, Argent, Telefonica, Auchan, Sainsbury’s, Pan Macmillan, Thames & Hudson, Accenture, Julius Baer, Cisco, Ford and the UK Government.

In 2017 she was commissioned to curate the inaugural FOS FUTURE LAB at Goodwood Festival of Speed – a flagship pavilion at the centre of the world-renowned motorsport festival site in Sussex, UK. The promise of this pavilion is to showcase the future of transport and mobility innovation in all its forms, alongside a wider vision of the impact of new technologies on our future world.  She continues to develop and curate the annual feature, on behalf of the Duke and the Goodwood team, and it is now dubbed by Campaign as “one of the major technology shows in the world”.

Lucy writes and speaks internationally on creative and technological innovation, most recently at the Venice Biennale 2018 (

Her first of three books, DIGITAL HANDMADE, published internationally by Thames & Hudson in 2015, with a new edition in 2017, presented the first global survey of the ‘digital artisan’ movement, documenting the effects of the New Industrial Revolution on artistic culture and craftsmanship. Her third book, THE CREATIVE SHOPKEEPER, draws on her years of retail/commercial trend analysis and champions a new breed of entrepreneurial independent retailer.

Her fourth international book, HOW TO LIVE IN THE FUTURE, is a current work in progress.

"3D printing has come of age and this beautiful book is proof. A stunning chronicle of the intersection between avante-garde design and cutting-edge technology." TIME Magazine

"Artisanship in the digital era: it sounds like a contradiction in terms. But Johnston's survey ... proves that it really needn't be; it would be odd and unfair to describe these things as anything other than works of art." The Observer

“[She] compares the current digital shake-up to the industrial revolution and concludes that the new tech has created opportunities and options, rather than rendered craft skills redundant." The Sunday Times