Lucy Johnston is an author, curator, cultural commentator and arts journalist, with a 15-year background in consumer trend analysis and brand strategy.

She specialises in exploring the effects of new technologies on our consumer culture and the world around us – creating engaging ways to explain the cultural movements and commercial trends that result from digital innovation, for both industry and consumer audiences.

After gaining a degree in architecture, Lucy began her career in design journalism and PR, before spending 7 years as a global consumer trends analyst, travelling extensively – from Europe and the US to Brazil, India, Japan and China – studying innovations in worldwide retail, seeking out new creative talent, and delivering trend briefings and innovation workshops for global brands. Since 2009, she has worked as a freelance brand consultant and curator, has run her own event production studio, The Neon Birdcage, and has produced many exhibitions and workshops that explore technological and creative innovation and the future of our consumer culture.

Her clients have included WIRED magazine, Jaguar/Land Rover, Apple, LVMH, Samsung, BBC, Waterstones, Telefonica, CISCO, Accenture, Pan Macmillan, Levi’s, Ford, Virgin Atlantic, Coca-Cola, Unilever, Diesel, Target, King’s Cross, Department for Culture, Media & Sport, and the British Council. Lucy also moderates and speaks at industry and consumer events, writes regularly for the arts media, and is a Fellow of the RSA.

Her new book, Digital Handmade: Craftsmanship and the New Industrial Revolution (Thames & Hudson 2015), offered the first global survey of the evolving ‘digital artisan’ movement, looking at the extraordinary creations that are possible when the ’new industrial revolution’ meets traditional craftsmanship.


"3D printing has come of age and this beautiful book is proof. A stunning chronicle of the intersection between avante-garde design and cutting-edge technology." TIME Magazine

"Artisanship in the digital era: it sounds like a contradiction in terms. But Johnston's survey ... proves that it really needn't be; it would be odd and unfair to describe these things as anything other than works of art." The Observer

“[She] compares the current digital shake-up to the industrial revolution and concludes that the new tech has created opportunities and options, rather than rendered craft skills redundant." The Sunday Times